{"id":1333,"date":"2026-02-06T14:51:15","date_gmt":"2026-02-06T14:51:15","guid":{"rendered":"https:\/\/theportrayal.com\/?p=1333"},"modified":"2026-02-06T14:52:53","modified_gmt":"2026-02-06T14:52:53","slug":"%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9-%d8%ac%d9%88%d8%ac%d9%84-%d9%84%d9%85%d8%b1%d9%83%d8%b2-%d8%b7%d8%a8%d9%8a","status":"publish","type":"post","link":"https:\/\/theportrayal.com\/ar\/%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9-%d8%ac%d9%88%d8%ac%d9%84-%d9%84%d9%85%d8%b1%d9%83%d8%b2-%d8%b7%d8%a8%d9%8a\/","title":{"rendered":"\u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0644\u062a\u0634\u063a\u064a\u0644 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0644\u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a \u00a0 \u00a0"},"content":{"rendered":"

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\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Ads):<\/b><\/h3>\n

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88% \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0627\u0644\u0637\u0628\u064a\u0629 \u062a\u064f\u062d\u062c\u0632 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641<\/span><\/td>\n\u0623\u0647\u0645\u064a\u0629 \u0625\u0636\u0627\u0641\u0629 \u0627\u0645\u062a\u062f\u0627\u062f \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/span><\/td>\n<\/tr>\n
\u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u062a\u062d\u0642\u0642 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0623\u0639\u0644\u0649 \u0628\u0640 10-15 \u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/span><\/td>\n\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631<\/span><\/td>\n<\/tr>\n
\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644 \u062a\u062d\u0642\u0642 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 36%<\/span><\/td>\n\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u064a\u0632\u064a\u062f \u062c\u0648\u062f\u0629 \u0627\u0644\u0632\u0648\u0627\u0631<\/span><\/td>\n<\/tr>\n
\u062d\u0645\u0644\u0627\u062a Smart Bidding \u062a\u0632\u064a\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0646\u0633\u0628\u0629 18-19%<\/span><\/td>\n\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u062d\u0633\u0646 \u0627\u0644\u0623\u062f\u0627\u0621<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/p>\n

\u00a0<\/b>\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0625\u0644\u0649 \u062d\u0645\u0644\u0627\u062a \u062c\u0648\u062c\u0644\u061f<\/b><\/h2>\n

\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0637\u0628\u064a\u0629\u060c \u0623\u0635\u0628\u062d \u0648\u062c\u0648\u062f \u062d\u0636\u0648\u0631 \u0631\u0642\u0645\u064a \u0642\u0648\u064a \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0646\u062c\u0627\u062d \u0623\u064a \u0645\u0631\u0643\u0632 \u0637\u0628\u064a. \u0647\u0646\u0627 \u062a\u0623\u062a\u064a \u0623\u0647\u0645\u064a\u0629 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0648\u062c\u0644\u060c \u0641\u0647\u064a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0648\u0633\u064a\u0644\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0628\u0644 \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/span><\/p>\n

1<\/b>. <\/b>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0637\u0628\u064a<\/b><\/h3>\n

\u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\u060c \u064a\u0638\u0647\u0631 \u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a \u0623\u0645\u0627\u0645 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u062e\u062f\u0645\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u062b\u0644 \u201c\u0639\u064a\u0627\u062f\u0629 \u0623\u0633\u0646\u0627\u0646\u201d \u0623\u0648 \u201c\u062a\u062d\u0627\u0644\u064a\u0644 \u0637\u0628\u064a\u0629\u201d\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0638\u0647\u0648\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0639\u0632\u0632 \u0627\u0644\u062b\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n

2<\/b>. <\/b>\u062c\u0630\u0628 \u0645\u0631\u0636\u0649 \u062c\u062f\u062f \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0647\u062f\u0641<\/b><\/h3>\n

\u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0647\u0648\u0631 \u0645\u062d\u062f\u062f \u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u060c \u0648\u062d\u062a\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0643\u0644 \u0631\u064a\u0627\u0644 \u062a\u064f\u0646\u0641\u0642\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u064a\u0635\u0644 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0625\u0644\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0647\u0645 \u0628\u062d\u0627\u062c\u0629 \u0641\u0639\u0644\u064a\u064b\u0627 \u0625\u0644\u0649 \u062e\u062f\u0645\u0627\u062a\u0643.<\/span><\/p>\n

3<\/b>. <\/b>\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/b><\/h3>\n

\u0639\u0643\u0633 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0639\u0628 \u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d\u0647\u0627\u060c \u062a\u0648\u0641\u0631 Google Ads \u0644\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0635\u062d\u064a\u0629 \u062a\u0642\u0627\u0631\u064a\u0631 \u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u062b\u0644: \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628\u060c \u0648\u063a\u064a\u0631\u0647\u0627. \u0647\u0630\u0627 \u064a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u062a\u0639\u062f\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0636\u0645\u0627\u0646 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n

4<\/b>. <\/b>\u0627\u0644\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646<\/b><\/h3>\n

\u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u064a\u0628\u062d\u062b \u0627\u0644\u0645\u0631\u0636\u0649 \u0639\u0646 \u0623\u0642\u0631\u0628 \u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u064a\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062f\u0631\u0648\u0633\u0629 \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0645\u0642\u062f\u0645\u0629 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0623\u0645\u0627\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d\u0643 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0642\u0648\u064a\u0629.<\/span><\/p>\n

\u0625\u0639\u062f\u0627\u062f \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631<\/b><\/h2>\n

\u0644\u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u0623\u064a \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062c\u064a\u062f \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621. \u064a\u062a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0623\u0647\u0645 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u0641\u0639\u0651\u0627\u0644\u0629 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629.<\/span><\/p>\n

1.<\/b> \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/b><\/h3>\n

\u0642\u0628\u0644 \u0623\u064a \u0634\u064a\u0621\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u0643 \u0628\u0648\u0636\u0648\u062d. \u0641\u0643\u0644 \u0647\u062f\u0641 \u064a\u062d\u062f\u062f \u0646\u0648\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062a\u0628\u0639\u0647\u0627:<\/span><\/p>\n

\u0632\u064a\u0627\u062f\u0629 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a: \u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062e\u062f\u0645\u0627\u062a\u0643 \u0627\u0644\u0637\u0628\u064a\u0629.<\/span><\/p>\n

\u062d\u062c\u0632 \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a: \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0645\u0631\u0636\u0649 \u0639\u0644\u0649 \u062d\u062c\u0632 \u0645\u0648\u0639\u062f \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0645\u0648\u0642\u0639\u0643.<\/span><\/p>\n

\u062a\u0644\u0642\u064a \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629: \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0641\u0636\u0644\u0648\u0646 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0644\u062d\u062c\u0632 \u0645\u0648\u0639\u062f \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631.<\/span><\/p>\n

\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 \u0628\u062f\u0642\u0629 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0646\u0648\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0623\u0645\u062b\u0644 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 KPI \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/p>\n

2.<\/b> \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629<\/b><\/h3>\n

\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0647\u064a \u0642\u0644\u0628 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u064a\u0636\u0645\u0646 \u0648\u0635\u0648\u0644 \u0625\u0639\u0644\u0627\u0646\u0643 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0647\u062a\u0645: \u0627\u0644\u064a\u0643 \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0637\u0628\u064a\u0629:<\/span><\/p>\n

\u201c\u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u0641\u064a \u0627\u0644\u0645\u062f\u064a\u0646\u0629\u201d.<\/span><\/p>\n

\u201c\u0639\u064a\u0627\u062f\u0629 \u0623\u0633\u0646\u0627\u0646 \u0642\u0631\u064a\u0628\u0629\u201d.<\/span><\/p>\n

\u201c\u0637\u0628\u064a\u0628 \u0623\u0637\u0641\u0627\u0644 \u062d\u062c\u0632 \u0645\u0648\u0639\u062f\u201d.<\/span><\/p>\n

\u201c\u062a\u062d\u0627\u0644\u064a\u0644 \u0637\u0628\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u062f\u064a\u0646\u0629\u201d.<\/span><\/p>\n

\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Keyword Planner \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u0643\u0644 \u0643\u0644\u0645\u0629.<\/span><\/p>\n

\u0646\u0635\u064a\u062d\u0629: \u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644 (Long-tail Keywords) \u0644\u0623\u0646\u0647\u0627 \u0639\u0627\u062f\u0629\u064b \u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0648\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

3. \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/b><\/h3>\n

\u0644\u062a\u062c\u0646\u0628 \u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u064a\u0648\u0645\u064a \u0623\u0648 \u0627\u0644\u0634\u0647\u0631\u064a \u0644\u0643\u0644 \u062d\u0645\u0644\u0629. \u0643\u0645\u0627 \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u063a\u0631\u0627\u0641\u064a \u062f\u0642\u064a\u0642 \u0644\u064a\u0638\u0647\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u0642\u0637 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0642\u0631\u064a\u0628\u064a\u0646 \u0645\u0646 \u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a\u060c \u0633\u0648\u0627\u0621 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0623\u0648 \u0627\u0644\u062d\u064a. \u0645\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629:<\/span><\/p>\n

\u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u062c\u0646\u0633.<\/span><\/p>\n

\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u0629.<\/span><\/p>\n

\u0623\u0648\u0642\u0627\u062a \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062d\u0633\u0628 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u0634\u0627\u0637\u064b\u0627.<\/span><\/p>\n

\u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0648\u0635\u0648\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0644\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0635\u062d\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0623\u0646\u0633\u0628 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643.<\/span><\/p>\n

4.<\/b> \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642<\/b><\/h3>\n

\u0643\u062a\u0627\u0628\u0629 \u0646\u0635 \u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0636\u062d \u0648\u062c\u0630\u0627\u0628 \u0645\u0639 \u062f\u0639\u0648\u0629 \u0644\u0644\u0625\u062c\u0631\u0627\u0621 (Call-to-Action) \u0645\u062b\u0644: \u201c\u0627\u062d\u062c\u0632 \u0645\u0648\u0639\u062f\u0643 \u0627\u0644\u0622\u0646\u201d \u0623\u0648 \u201c\u0627\u062a\u0635\u0644 \u0644\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u201d.<\/span><\/p>\n

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0645\u062a\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u062b\u0644 \u0627\u0645\u062a\u062f\u0627\u062f \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0645\u062a\u062f\u0627\u062f \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/span><\/p>\n

\u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u062f\u0629 \u0646\u0633\u062e \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0627 \u064a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/p>\n

\u0628\u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a\u060c \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0623\u0633\u0627\u0633 \u0642\u0648\u064a \u0644\u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u0641\u0639\u0651\u0627\u0644\u0629 \u062a\u0636\u0645\u0646 \u062c\u0630\u0628 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n

\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0637\u0628\u064a\u0629<\/b><\/h2>\n

\u0643\u062a\u0627\u0628\u0629 \u0625\u0639\u0644\u0627\u0646 \u0642\u0648\u064a \u0647\u0648 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u062d\u0627\u0633\u0645 \u0641\u064a \u0646\u062c\u0627\u062d <\/span>\u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0648\u062c\u0644 \u0644\u0645\u0631\u0643\u0632 \u0637\u0628\u064a<\/b>. \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0646\u0635 \u064a\u0638\u0647\u0631 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644\u060c \u0628\u0644 \u0647\u0648 \u0631\u0633\u0627\u0644\u0629 \u0645\u062e\u062a\u0635\u0631\u0629 \u062a\u062c\u0630\u0628 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0648\u062a\u062d\u0641\u0651\u0632\u0647\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621. \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u062d\u062c\u0632 \u0645\u0648\u0639\u062f \u0623\u0648 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0645\u0631\u0643\u0632.<\/span><\/p>\n

1.<\/b> \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0646\u0627\u062c\u062d<\/b><\/h3>\n

\u0644\u0643\u0644 \u0625\u0639\u0644\u0627\u0646 \u0646\u0627\u062c\u062d \u0639\u0646\u0627\u0635\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u064a\u062c\u0628 \u062a\u0636\u0645\u064a\u0646\u0647\u0627:<\/span><\/p>\n

\u0639\u0646\u0648\u0627\u0646 \u062c\u0630\u0627\u0628 \u0648\u0648\u0627\u0636\u062d.<\/b><\/h4>\n

\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0643\u0633 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0648\u064a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n

\u0623\u0645\u062b\u0644\u0629:<\/span><\/p>\n

\u201c\u0623\u0641\u0636\u0644 \u0639\u064a\u0627\u062f\u0629 \u0623\u0633\u0646\u0627\u0646 \u0641\u064a \u0627\u0644\u0631\u064a\u0627\u0636 – \u0627\u062d\u062c\u0632 \u0645\u0648\u0639\u062f\u0643 \u0627\u0644\u064a\u0648\u0645\u201d.<\/span><\/p>\n

\u201c\u062a\u062d\u0627\u0644\u064a\u0644 \u0637\u0628\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0648\u0633\u0631\u064a\u0639\u0629 \u0628\u0627\u0644\u0642\u0631\u0628 \u0645\u0646\u0643\u201d.<\/span><\/p>\n

\u0648\u0635\u0641 \u0645\u062e\u062a\u0635\u0631 \u0648\u0641\u0639\u0651\u0627\u0644<\/b><\/h4>\n

\u064a\u0648\u0636\u062d \u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u064a\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/span><\/p>\n

\u0645\u062b\u0627\u0644: \u201c\u0641\u0631\u064a\u0642 \u0637\u0628\u064a \u0645\u062a\u062e\u0635\u0635 \u0628\u0623\u062d\u062f\u062b \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0637\u0628\u064a\u0629 – \u062e\u062f\u0645\u0627\u062a \u0645\u0636\u0645\u0648\u0646\u0629 \u0648\u0633\u0631\u064a\u0639\u0629.\u201d<\/span><\/p>\n

\u062f\u0639\u0648\u0629 \u0644\u0644\u0625\u062c\u0631\u0627\u0621 (Call-to-Action)<\/b><\/h4>\n

\u0634\u062c\u0639 \u0627\u0644\u0645\u0631\u0636\u0649 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/span><\/p>\n

\u0623\u0645\u062b\u0644\u0629: \u201c\u0627\u062d\u062c\u0632 \u0627\u0644\u0622\u0646\u201d\u060c \u201c\u0627\u062a\u0635\u0644 \u0627\u0644\u064a\u0648\u0645\u201d\u060c \u201c\u0627\u0633\u062a\u0641\u0633\u0631 \u0639\u0646 \u062e\u062f\u0645\u0627\u062a\u0646\u0627\u201d<\/span><\/p>\n

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0645\u062a\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/b> (Ad Extensions)<\/b><\/h4>\n

\u0627\u0645\u062a\u062f\u0627\u062f \u0627\u0644\u0645\u0648\u0642\u0639: \u064a\u0648\u062c\u0647 \u0627\u0644\u0645\u0631\u0636\u0649 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0644\u0645\u0648\u0642\u0639\u0643.<\/span><\/p>\n

\u0627\u0645\u062a\u062f\u0627\u062f \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a: \u064a\u0633\u0645\u062d \u0628\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><\/p>\n

\u0627\u0645\u062a\u062f\u0627\u062f \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629: \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u062e\u062f\u0645\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u062b\u0644 \u0637\u0628 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0623\u0648 \u0627\u0644\u062a\u062d\u0627\u0644\u064a\u0644.<\/span><\/p>\n

2.<\/b> \u0646\u0635\u0627\u0626\u062d \u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/b><\/h3>\n

\u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0633\u062e \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (A\/B Testing): \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0646\u0633\u062e\u0629 \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/span><\/p>\n

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0648\u0627\u0644\u0648\u0635\u0641: \u0645\u062b\u0644 \u201c\u0639\u064a\u0627\u062f\u0629 \u0623\u0633\u0646\u0627\u0646 \u0642\u0631\u064a\u0628\u0629\u201d \u0623\u0648 \u201c\u062d\u062c\u0632 \u0645\u0648\u0639\u062f \u0637\u0628\u064a \u0633\u0631\u064a\u0639\u201d.<\/span><\/p>\n

\u062a\u062c\u0646\u0628 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629: \u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647 \u0627\u0644\u0645\u0631\u0636\u0649 \u0628\u0627\u0644\u0636\u0628\u0637 \u0644\u0632\u064a\u0627\u062f\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629.<\/span><\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0631\u0636\u0649 \u0648\u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a: \u0625\u0636\u0627\u0641\u0629 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0632\u064a\u062f \u062b\u0642\u0629 \u0627\u0644\u0645\u0631\u0636\u0649 \u0648\u062a\u0632\u064a\u062f \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 CTR.<\/span><\/p>\n

3.<\/b> \u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a \u0644\u0625\u0639\u0644\u0627\u0646 \u0646\u0627\u062c\u062d<\/b><\/h3>\n

\u0627\u0644\u0639\u0646\u0648\u0627\u0646: \u201c\u0623\u0641\u0636\u0644 \u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u0641\u064a \u0627\u0644\u0631\u064a\u0627\u0636 – \u062d\u062c\u0632 \u0645\u0648\u0639\u062f \u0633\u0631\u064a\u0639\u201d<\/span><\/p>\n

\u0627\u0644\u0648\u0635\u0641: \u201c\u062e\u062f\u0645\u0627\u062a \u0637\u0628\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062c\u0645\u064a\u0639 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0623\u0633\u0631\u0629 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0645\u062a\u062e\u0635\u0635 \u0648\u0623\u062d\u062f\u062b \u0627\u0644\u0623\u062c\u0647\u0632\u0629. \u0627\u062d\u062c\u0632 \u0627\u0644\u0622\u0646 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0648 \u0627\u062a\u0635\u0644 \u0645\u0628\u0627\u0634\u0631\u0629.\u201d<\/span><\/p>\n

\u0627\u0645\u062a\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646: \u0631\u0648\u0627\u0628\u0637 \u0641\u0631\u0639\u064a\u0629 \u0644\u0644\u062e\u062f\u0645\u0627\u062a (\u0623\u0633\u0646\u0627\u0646 – \u0623\u0637\u0641\u0627\u0644 – \u062a\u062d\u0627\u0644\u064a\u0644)\u060c \u0631\u0642\u0645 \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a.<\/span><\/p>\n

\u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u062a\u0636\u0645\u0646 \u0623\u0646 \u0625\u0639\u0644\u0627\u0646\u0643 \u064a\u0638\u0647\u0631 \u0644\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u062f\u0642\u0629\u060c \u0648\u064a\u062d\u0641\u0632\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0633\u0631\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u062a\u0643 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644.<\/span><\/p>\n

\u00a0<\/b>\u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637<\/b> (Landing Page) <\/b>\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/b><\/h2>\n

\u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0643\u062a\u0648\u0628\u0629 \u0628\u0639\u0646\u0627\u064a\u0629 \u0648\u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0641\u0625\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u064a\u0639\u062a\u0645\u062f \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0644 \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0631\u0636\u0649 \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0641\u0639\u0651\u0627\u0644\u0629 \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0645\u0631\u0636\u0649 \u0641\u0639\u0644\u064a\u064a\u0646 \u0648\u062a\u0632\u064a\u062f \u0645\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/p>\n

1.<\/b> \u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0645\u0647\u0645\u0629\u061f<\/b><\/h3>\n

\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0647\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0642\u0631\u0631 \u0641\u064a\u0647 \u0627\u0644\u0632\u0627\u0626\u0631 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u062d\u062c\u0632 \u0645\u0648\u0639\u062f \u0623\u0648 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0645\u0631\u0643\u0632. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0635\u0641\u062d\u0629 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629 \u0623\u0648 \u0645\u0639\u0642\u062f\u0629\u060c \u0633\u064a\u062a\u0631\u0643 \u0627\u0644\u0632\u0627\u0626\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u062f\u0648\u0646 \u0627\u062a\u062e\u0627\u0630 \u0623\u064a \u0625\u062c\u0631\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u062a\u0643.<\/span><\/p>\n

2.<\/b> \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0645\u062b\u0627\u0644\u064a\u0629<\/b><\/h3>\n

\u0639\u0646\u0648\u0627\u0646 \u0648\u0627\u0636\u062d \u0648\u062c\u0630\u0627\u0628<\/b><\/h4>\n

\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0643\u0633 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u0623\u0639\u0644\u0646 \u0639\u0646\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><\/p>\n

\u0645\u062b\u0627\u0644: \u201c\u0627\u062d\u062c\u0632 \u0645\u0648\u0639\u062f\u0643 \u0641\u064a \u0623\u0641\u0636\u0644 \u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u0628\u0627\u0644\u0631\u064a\u0627\u0636 \u0628\u0633\u0647\u0648\u0644\u0629 \u0648\u0633\u0631\u0639\u0629\u201d<\/span><\/p>\n

\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0635\u0631<\/b><\/h4>\n

\u0623\u0628\u0631\u0632 \u0645\u0627 \u064a\u0645\u064a\u0632 \u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a \u0639\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646: \u0641\u0631\u064a\u0642 \u0645\u062a\u062e\u0635\u0635\u060c \u0623\u062c\u0647\u0632\u0629 \u062d\u062f\u064a\u062b\u0629\u060c \u0633\u0631\u0639\u0629 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0631\u0636\u0649.<\/span><\/p>\n

\u0646\u0645\u0648\u0630\u062c \u062d\u062c\u0632 \u0633\u0647\u0644 \u0648\u0633\u0631\u064a\u0639<\/b><\/h4>\n

\u0646\u0645\u0648\u0630\u062c \u0645\u062e\u062a\u0635\u0631 \u064a\u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u0642\u0637 \u0644\u062a\u0633\u0647\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062d\u062c\u0632.<\/span><\/p>\n

\u0645\u062b\u0627\u0644: \u0627\u0644\u0627\u0633\u0645\u060c \u0631\u0642\u0645 \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0646\u0648\u0639 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u062a\u0627\u0631\u064a\u062e \u0648\u0648\u0642\u062a \u0627\u0644\u062d\u062c\u0632.<\/span><\/p>\n

\u062f\u0639\u0648\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0625\u062c\u0631\u0627\u0621<\/b> (CTA)<\/b><\/h4>\n

\u0623\u0632\u0631\u0627\u0631 \u0645\u062b\u0644: \u201c\u0627\u062d\u062c\u0632 \u0627\u0644\u0622\u0646\u201d\u060c \u201c\u0627\u062a\u0635\u0644 \u0628\u0646\u0627 \u0627\u0644\u064a\u0648\u0645\u201d\u060c \u0623\u0648 \u201c\u0627\u0633\u062a\u0641\u0633\u0631 \u0639\u0646 \u062e\u062f\u0645\u0627\u062a\u0646\u0627\u201d.<\/span><\/p>\n

\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0628\u0627\u0631\u0632\u0629 \u0648\u0648\u0627\u0636\u062d\u0629 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/span><\/p>\n

\u0634\u0647\u0627\u062f\u0627\u062a \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0631\u0636\u0649<\/b><\/h4>\n

\u0625\u0636\u0627\u0641\u0629 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0635\u0648\u0631 \u0644\u0644\u0639\u064a\u0627\u062f\u0629 \u062a\u0639\u0632\u0632 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0632\u0627\u0626\u0631\u064a\u0646.<\/span><\/p>\n

\u062a\u0635\u0645\u064a\u0645 \u0645\u062a\u062c\u0627\u0648\u0628 \u0648\u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u062d\u0645\u064a\u0644<\/b><\/h4>\n

\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0627\u0644\u0635\u0641\u062d\u0629 \u0628\u0634\u0643\u0644 \u0645\u062b\u0627\u0644\u064a \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629\u060c \u062d\u064a\u062b \u0623\u0646 \u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0645\u0631\u0636\u0649 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0647\u0627\u062a\u0641 \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629.<\/span><\/p>\n

3.<\/b> \u0646\u0635\u0627\u0626\u062d \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/b><\/h3>\n

\u0636\u0639 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062d\u062c\u0632 \u0641\u064a \u0623\u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0644\u062a\u0645\u0631\u064a\u0631.<\/span><\/p>\n

\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0644\u0648\u0627\u0646 \u0648\u0623\u0632\u0631\u0627\u0631 \u062c\u0630\u0627\u0628\u0629 \u0644\u062f\u0639\u0648\u0629 \u0627\u0644\u0645\u0631\u0636\u0649 \u0644\u0644\u0646\u0642\u0631.<\/span><\/p>\n

\u0623\u0636\u0641 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0623\u0648 \u0623\u0631\u0642\u0627\u0645 \u0645\u0645\u064a\u0632\u0629 \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u062e\u062f\u0645\u062a\u0647\u0645 \u0623\u0648 \u0646\u0633\u0628\u0629 \u0631\u0636\u0627 \u0627\u0644\u0645\u0631\u0636\u0649.<\/span><\/p>\n

\u0627\u062e\u062a\u0628\u0631 \u0639\u062f\u0629 \u0646\u0633\u062e \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u062a\u0635\u0645\u064a\u0645 \u064a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c (A\/B Testing).<\/span><\/p>\n

\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0645\u064f\u0635\u0645\u0645\u0629 \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u0632\u0627\u0626\u0631 \u0625\u0644\u0649 \u0645\u0631\u064a\u0636 \u0641\u0639\u0644\u064a \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 <\/span>\u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0648\u062c\u0644 \u0644\u0645\u0631\u0643\u0632 \u0637\u0628\u064a<\/b> \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n

\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d<\/b><\/h2>\n

\u062d\u062a\u0649 \u0628\u0639\u062f \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0648\u062c\u0644 \u0644\u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a\u060c \u0644\u0627 \u062a\u0646\u062a\u0647\u064a \u0645\u0647\u0645\u062a\u0643 \u0639\u0646\u062f \u0627\u0644\u0646\u0634\u0631. \u0644\u062a\u0636\u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u064a\u062c\u0628 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631. \u0647\u0630\u0627 \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0639 \u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0645\u0645\u0643\u0646\u0629.<\/span><\/p>\n

1.<\/b> \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0647\u0645\u0629<\/b> (KPIs)<\/b><\/h3>\n

\u0644\u0641\u0647\u0645 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u062a\u0643\u060c \u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n

\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR – Click Through Rate)<\/b><\/h4>\n

\u064a\u0648\u0636\u062d \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0646\u0642\u0631\u0648\u0627 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0638\u0647\u0648\u0631\u0647.<\/span><\/p>\n

\u0643\u0644\u0645\u0627 \u0627\u0631\u062a\u0641\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631\u060c \u062f\u0644 \u0630\u0644\u0643 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062c\u0630\u0627\u0628 \u0648\u0645\u0644\u0627\u0626\u0645 \u0644\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><\/p>\n

\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate)<\/b><\/h4>\n

\u064a\u062d\u062f\u062f \u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0645\u062b\u0644 \u062d\u062c\u0632 \u0645\u0648\u0639\u062f \u0623\u0648 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0645\u0631\u0643\u0632.<\/span><\/p>\n

\u0643\u0644\u0645\u0627 \u0632\u0627\u062f \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0632\u0627\u062f \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627.<\/span><\/p>\n

\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA – Cost Per Acquisition)<\/b><\/h4>\n

\u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0648\u064a\u0644 \u0623\u0648 \u062d\u062c\u0632.<\/span><\/p>\n

\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0645\u0631\u064a\u0636 \u0645\u0643\u062a\u0633\u0628 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0631\u0636\u0649.<\/span><\/p>\n

\u0639\u062f\u062f \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644<\/b><\/h4>\n

\u0645\u0641\u064a\u062f \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u062c\u0630\u0628 \u0627\u0644\u0645\u0631\u0636\u0649 \u0639\u0628\u0631 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631.<\/span><\/p>\n

2.<\/b> \u0623\u062f\u0648\u0627\u062a \u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u062f\u0627\u0621<\/b><\/h3>\n

Google Analytics: \u064a\u062a\u064a\u062d \u0644\u0643 \u062a\u062a\u0628\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062c\u0630\u0628\u064b\u0627 \u0648\u062a\u062d\u0648\u064a\u0644\u064b\u0627.<\/span><\/p>\n

Google Ads Dashboard: \u064a\u0639\u0631\u0636 \u0623\u062f\u0627\u0621 \u0643\u0644 \u062d\u0645\u0644\u0629\u060c \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/p>\n

Google Tag Manager: \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0632\u0631 \u0627\u0644\u062d\u062c\u0632 \u0623\u0648 \u062a\u0639\u0628\u0626\u0629 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/span><\/p>\n

3.<\/b> \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/b><\/h3>\n

\u0631\u0627\u0642\u0628 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0623\u0642\u0644 \u0623\u062f\u0627\u0621\u064b \u0648\u062d\u0630\u0641\u0647\u0627 \u0623\u0648 \u062a\u0639\u062f\u064a\u0644 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631.<\/span><\/p>\n

\u0627\u062e\u062a\u0628\u0631 \u0646\u0633\u062e \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0627 \u064a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c (A\/B Testing).<\/span><\/p>\n

\u0631\u0627\u0642\u0628 \u0623\u0648\u0642\u0627\u062a \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u062a\u0623\u0643\u062f \u0645\u0646 \u0638\u0647\u0648\u0631\u0647 \u0641\u064a \u0623\u0648\u0642\u0627\u062a \u0646\u0634\u0627\u0637 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n

\u0639\u062f\u0651\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u062a\u062d\u0633\u064a\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><\/p>\n

\u0628\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u064a\u0645\u0643\u0646 \u0644\u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0636\u0649 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u062c\u0647\u0648\u062f\u0643 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0644\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0635\u062d\u064a\u0629 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629.<\/span><\/p>\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/b><\/h2>\n

\u0628\u0639\u062f \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0648\u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u0634\u0643\u0644 \u0630\u0643\u064a.<\/span><\/p>\n

1.<\/b> \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u062d\u0633\u0628 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a<\/b><\/h3>\n

\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u064a\u0639\u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u062e\u062f\u0645\u0627\u062a \u0645\u062d\u062f\u062f\u0629:<\/span><\/p>\n

\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u201c\u0639\u064a\u0627\u062f\u0627\u062a \u0627\u0644\u0623\u0633\u0646\u0627\u0646\u201d \u0623\u0648 \u201c\u062a\u062d\u0627\u0644\u064a\u0644 \u0637\u0628\u064a\u0629 \u0633\u0631\u064a\u0639\u0629\u201d.<\/span><\/p>\n

\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u0632\u0627\u0631\u0648\u0627 \u0635\u0641\u062d\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629 \u0644\u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0645\u062d\u062a\u0648\u0649 \u0637\u0628\u064a \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/p>\n

\u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u062e\u062f\u0645\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u062a\u0643<\/span><\/p>\n

2.<\/b> \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Retargeting)<\/b><\/h3>\n

\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 \u0644\u0645\u0648\u0642\u0639\u0643 \u064a\u0632\u064a\u062f \u0641\u0631\u0635\u0629 \u062a\u062d\u0648\u064a\u0644\u0647\u0645:<\/span><\/p>\n

\u0645\u062b\u0627\u0644: \u0634\u062e\u0635 \u0632\u0627\u0631 \u0635\u0641\u062d\u0629 \u062d\u062c\u0632 \u0645\u0648\u0639\u062f \u0648\u0644\u0645 \u064a\u0643\u0645\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646 \u0645\u062e\u0635\u0635 \u0644\u0647 \u0644\u062a\u0630\u0643\u064a\u0631\u0647 \u0628\u0627\u0644\u062d\u062c\u0632.<\/span><\/p>\n

\u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 70% \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u062f\u064a\u0629.<\/span><\/p>\n

3. \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629 (Smart Campaigns)<\/b><\/h3>\n

\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0646 \u062c\u0648\u062c\u0644 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0641\u0636\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0648\u0623\u0648\u0642\u0627\u062a \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><\/p>\n

\u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0637\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u063a\u0628 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0633\u0647\u0648\u0644\u0629 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u062e\u0628\u0631\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/p>\n

4.<\/b> \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631<\/b><\/h3>\n

Google Ads \u064a\u0648\u0641\u0631 Smart Bidding \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0641\u0636\u0644 \u0639\u0631\u0636 \u0633\u0639\u0631 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 \u0628\u0634\u0643\u0644 \u062a\u0644\u0642\u0627\u0626\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/p>\n

\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 CPA \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0623\u0648 ROAS \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n

5. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631<\/b><\/h3>\n

\u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0633\u062e \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0627 \u064a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 CTR \u0648Conversion<\/span><\/p>\n

\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u062f\u0627\u0621.<\/span><\/p>\n

\u0625\u0636\u0627\u0641\u0629 \u0627\u0645\u062a\u062f\u0627\u062f\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/span><\/p>\n

\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u064a\u0635\u0628\u062d \u0628\u0625\u0645\u0643\u0627\u0646 \u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a \u062a\u0634\u063a\u064a\u0644 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0648\u062c\u0644 \u0644\u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646\u060c \u064a\u062d\u0633\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u064a\u0636\u0645\u0646 \u0639\u0627\u0626\u062f\u064b\u0627 \u0623\u0639\u0644\u0649 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n

\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629<\/b><\/h2>\n

\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 1: \u0645\u0631\u0643\u0632 \u0623\u0634\u0639\u0629 \u0648\u062a\u062d\u0627\u0644\u064a\u0644 \u0641\u064a \u0627\u0644\u0631\u064a\u0627\u0636<\/b><\/h3>\n

\u0627\u0644\u062a\u062d\u062f\u064a: \u0627\u0644\u0645\u0631\u0643\u0632 \u0643\u0627\u0646 \u064a\u0639\u0627\u0646\u064a \u0645\u0646 \u0642\u0644\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0644\u0645\u0648\u0642\u0639\u0647 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062d\u062c\u0632 \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0631\u063a\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u062f\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629.<\/span><\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/span><\/p>\n

\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644 (Long-tail) \u0645\u062b\u0644: \u201c\u062a\u062d\u0627\u0644\u064a\u0644 \u0637\u0628\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0628\u0627\u0644\u0631\u064a\u0627\u0636\u201d\u060c \u201c\u0623\u0641\u0636\u0644 \u0645\u0631\u0643\u0632 \u0623\u0634\u0639\u0629 \u0642\u0631\u064a\u0628 \u0645\u0646\u064a\u201d.<\/span><\/p>\n

\u0625\u0646\u0634\u0627\u0621 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0646\u0635\u064a\u0629 \u062c\u0630\u0627\u0628\u0629 \u0645\u0639 \u062f\u0639\u0648\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u062d\u062c\u0632.<\/span><\/p>\n

\u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0644\u062a\u0633\u0647\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062d\u062c\u0632 \u0627\u0644\u0645\u0648\u0639\u062f \u062e\u0644\u0627\u0644 \u0623\u0642\u0644 \u0645\u0646 \u062f\u0642\u064a\u0642\u062a\u064a\u0646.<\/span><\/p>\n

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0645\u062a\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0639\u0631\u0636 \u0631\u0642\u0645 \u0627\u0644\u0647\u0627\u062a\u0641 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a.<\/span><\/p>\n

\u0627\u0644\u0646\u062a\u0627\u0626\u062c:<\/span><\/p>\n

\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0641\u062d\u0648\u0635\u0627\u062a \u0628\u0646\u0633\u0628\u0629 80% \u062e\u0644\u0627\u0644 3 \u0623\u0634\u0647\u0631.<\/span><\/p>\n

\u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0646 \u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0625\u0644\u0649 \u0627\u0644\u062d\u062c\u0632 \u0628\u0646\u0633\u0628\u0629 65%.<\/span><\/p>\n

\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA) \u0628\u0646\u0633\u0628\u0629 30% \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/span><\/p>\n

\u00a0<\/b>\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 2: \u0639\u064a\u0627\u062f\u0629 \u0623\u0633\u0646\u0627\u0646<\/b><\/h3>\n

\u0627\u0644\u062a\u062d\u062f\u064a: \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u062f\u064a\u062f\u0629 \u0639\u0644\u0649 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u062b\u0644 \u201c\u0639\u064a\u0627\u062f\u0629 \u0623\u0633\u0646\u0627\u0646 \u0642\u0631\u064a\u0628\u0629\u201d \u0648\u201c\u062d\u062c\u0632 \u0637\u0628\u064a\u0628 \u0623\u0633\u0646\u0627\u0646\u201d \u0623\u062f\u062a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0643\u0644 \u0646\u0642\u0631\u0629\u060c \u0648\u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629.<\/span><\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/span><\/p>\n

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Smart Bidding \u0645\u0646 \u062c\u0648\u062c\u0644 \u0644\u0636\u0628\u0637 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629.<\/span><\/p>\n

\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0648\u062c\u0627\u0630\u0628\u064a\u0629: \u201c\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u062a\u0646\u0638\u064a\u0641 \u0623\u0633\u0646\u0627\u0646 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0645\u0639 \u062e\u0635\u0645 20% \u0644\u0623\u0648\u0644 \u0632\u064a\u0627\u0631\u0629\u201d.<\/span><\/p>\n

\u0625\u0636\u0627\u0641\u0629 \u0627\u0645\u062a\u062f\u0627\u062f\u0627\u062a \u0631\u0648\u0627\u0628\u0637 \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u0623\u0633\u0646\u0627\u0646 \u0648\u0632\u0631\u0627\u0639\u0629 \u0627\u0644\u0623\u0633\u0646\u0627\u0646.<\/span><\/p>\n

\u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0645\u0639 \u0646\u0645\u0648\u0630\u062c \u062d\u062c\u0632 \u0645\u062e\u062a\u0635\u0631 \u0648\u0623\u0632\u0631\u0627\u0631 CTA \u0628\u0627\u0631\u0632\u0629.<\/span><\/p>\n

\u0627\u0644\u0646\u062a\u0627\u0626\u062c:<\/span><\/p>\n

\u0627\u0646\u062e\u0641\u0627\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 CPA \u0628\u0646\u0633\u0628\u0629 40%.<\/span><\/p>\n

\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0632 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0646\u0633\u0628\u0629 70%.<\/span><\/p>\n

\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 CTR \u0628\u0646\u0633\u0628\u0629 35%.<\/span><\/p>\n

\u00a0<\/b>\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 3: \u0645\u0631\u0643\u0632 \u0639\u0644\u0627\u062c \u0637\u0628\u064a\u0639\u064a \u0641\u064a \u062c\u062f\u0629<\/b><\/h3>\n

\u0627\u0644\u0647\u062f\u0641: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0648\u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0644\u0644\u0639\u064a\u0627\u062f\u0629\u060c \u0645\u0639 \u0631\u0641\u0639 \u0627\u0644\u0648\u0639\u064a \u0628\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0645\u0631\u0643\u0632 \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n

\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/span><\/p>\n

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0645\u062a\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a Call Extensions \u0644\u0644\u0633\u0645\u0627\u062d \u0628\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><\/p>\n

\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062f\u062e\u0644\u0648\u0627 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0644\u0645 \u064a\u062d\u062c\u0632\u0648\u0627 \u0645\u0648\u0639\u062f\u064b\u0627 (Retargeting).<\/span><\/p>\n

\u0636\u0628\u0637 \u0623\u0648\u0642\u0627\u062a \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0641\u0642 \u0633\u0627\u0639\u0627\u062a \u0646\u0634\u0627\u0637 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n

\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0644\u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0645\u062b\u0644 \u0627\u0644\u0639\u0644\u0627\u062c \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0644\u0644\u0638\u0647\u0631 \u0648\u0627\u0644\u0645\u0641\u0627\u0635\u0644.<\/span><\/p>\n

\u0627\u0644\u0646\u062a\u0627\u0626\u062c:<\/span><\/p>\n

\u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 120% \u062e\u0644\u0627\u0644 \u0634\u0647\u0631\u064a\u0646.<\/span><\/p>\n

\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0628\u0646\u0633\u0628\u0629 50%.<\/span><\/p>\n

\u062a\u062d\u0633\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0648\u0639\u064a \u0628\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0645\u0631\u0643\u0632 \u0648\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u062c\u062f\u062f \u0628\u0646\u0633\u0628\u0629 35%.<\/span><\/p>\n

\u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f\u0629:<\/span><\/p>\n

\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062a\u0636\u0645\u0646 \u0641\u0631\u0635\u0629 \u062b\u0627\u0646\u064a\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646.<\/span><\/p>\n

\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0639\u0646\u0627\u064a\u0629 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u064a\u062e\u0641\u0636 \u0627\u0644\u0647\u062f\u0631 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/span><\/p>\n

\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/b><\/h3>\n

\u00a0\u0645\u0627 \u0647\u064a \u062a\u0643\u0644\u0641\u0629 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0648\u062c\u0644 \u0644\u0645\u0631\u0643\u0632 \u0637\u0628\u064a\u061f<\/b><\/h4>\n

\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0646\u0648\u0639 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a. \u0639\u0627\u062f\u0629\u064b \u064a\u0645\u0643\u0646 \u0628\u062f\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0635\u063a\u064a\u0631\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u062b\u0645 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u062d\u0633\u0628 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/p>\n

\u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u064a\u0633\u062a\u063a\u0631\u0642 \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u061f<\/b><\/h4>\n

\u062a\u0628\u062f\u0623 \u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644\u060c \u0644\u0643\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u062a\u0628\u062f\u0623 \u0639\u0627\u062f\u0629\u064b \u0628\u0627\u0644\u0638\u0647\u0648\u0631 \u062e\u0644\u0627\u0644 2\u20136 \u0623\u0633\u0627\u0628\u064a\u0639\u060c \u0645\u0639 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0648\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637.<\/span><\/p>\n

\u0647\u0644 \u064a\u0645\u0643\u0646\u0646\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0646\u0641\u0633\u064a \u0623\u0645 \u0623\u062d\u062a\u0627\u062c \u0644\u062e\u0628\u064a\u0631\u061f<\/b><\/h4>\n

\u064a\u0645\u0643\u0646\u0643 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0646\u0641\u0633\u0643 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0644\u062f\u064a\u0643 \u0645\u0639\u0631\u0641\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0628\u0640Google Ads\u060c \u0644\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u062e\u0628\u064a\u0631 \u064a\u0632\u064a\u062f \u0641\u0631\u0635 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u0647\u062f\u0631 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0645\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629.<\/span><\/p>\n

\u0647\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u061f<\/b><\/h4>\n

\u0646\u0639\u0645\u060c \u0625\u0630\u0627 \u062a\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u062d\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u0645\u0639 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0642\u064a\u0642 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062d\u0644\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0645\u062a\u0627\u0632\u0629 \u0648\u062a\u062d\u0648\u064a\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629 \u0625\u0644\u0649 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a.<\/span><\/p>\n

\u0643\u064a\u0641 \u0623\u0642\u064a\u0651\u0645 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629\u061f<\/b><\/h4>\n

\u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a. \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0647\u0645\u0629 \u062a\u0634\u0645\u0644:<\/span><\/p>\n

\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 Conversion Rate<\/span><\/p>\n

\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 CPA<\/span><\/p>\n

\u0639\u062f\u062f \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u062d\u062c\u0632 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span><\/p>\n

\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 CTR<\/span><\/p>\n

\u062e\u0627\u062a\u0645\u0629<\/b><\/h2>\n

\u062a\u0634\u063a\u064a\u0644 <\/span>\u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0648\u062c\u0644 \u0644\u0645\u0631\u0643\u0632 \u0637\u0628\u064a<\/b> \u0628\u0637\u0631\u064a\u0642\u0629 \u0635\u062d\u064a\u062d\u0629 \u0648\u0645\u062f\u0631\u0648\u0633\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u064a\u062d\u0642\u0642 \u062d\u0636\u0648\u0631\u064b\u0627 \u0631\u0642\u0645\u064a\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0648\u064a\u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0631\u0636\u0649\u060c \u0648\u0645\u0631\u0643\u0632 \u064a\u0628\u0642\u0649 \u063a\u064a\u0631 \u0645\u0631\u0626\u064a \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637\u060c \u0648\u0627\u062a\u0628\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 Smart Bidding \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n

\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u062d\u062b \u0639\u0646 \u0634\u0631\u064a\u0643 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0641\u0631\u064a\u0642\u0646\u0627 \u0641\u064a \u0628\u0648\u0631\u062a\u0631\u064a\u0627\u0644 \u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a:<\/span><\/p>\n

\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0628\u062f\u0642\u0629.<\/span><\/p>\n

\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644.<\/span><\/p>\n

\u062a\u0635\u0645\u064a\u0645 \u0635\u0641\u062d\u0627\u062a \u0647\u0628\u0648\u0637 \u0641\u0639\u0651\u0627\u0644\u0629 \u062a\u0632\u064a\u062f \u0645\u0646 \u062d\u062c\u0632 \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0648\u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629.<\/span><\/p>\n

\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n

\u0627\u0628\u062f\u0623 \u0627\u0644\u064a\u0648\u0645 \u0645\u0639 \u0628\u0648\u0631\u062a\u0631\u064a\u0627\u0644 \u0648\u062f\u0639\u0646\u0627 \u0646\u0633\u0627\u0639\u062f \u0645\u0631\u0643\u0632\u0643 \u0627\u0644\u0637\u0628\u064a \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0631\u0636\u0649 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0631\u0642\u0645\u064a \u0645\u0644\u0645\u0648\u0633 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0645\u0644\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0641\u064a \u0639\u0635\u0631\u0646\u0627 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062c\u0632\u0621\u064b\u0627 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647 \u0644\u0623\u064a \u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u064a\u0633\u0639\u0649 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0631\u0636\u0627\u0647 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f. \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0643\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0648\u0631\u0642\u064a\u0629 \u0623\u0648 \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u062a\u0643\u0641\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0648\u062c\u0644 \u0644\u0645\u0631\u0643\u0632 \u0637\u0628\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u0645\u0631\u0636\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0628\u0633\u0631\u0639\u0629 \u0648\u062f\u0642\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c […]<\/p>\n","protected":false},"author":4,"featured_media":1336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9"],"_links":{"self":[{"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":3,"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":1338,"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/posts\/1333\/revisions\/1338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/media\/1336"}],"wp:attachment":[{"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theportrayal.com\/ar\/wp-json\/wp\/v2\/tags?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}